The 1 Reimagined

Art Direction 

10—2018

Style-based campaign announcing the release of NIke’s first Air Force 1 X Jordan collab for women. Matching pairs were worn by two campaign protagonists in ‘twinning looks’. Each set of shoes was designed around Jungian archetypes: the jester, the explorer, the sage, the lover and the rebel. Each look explored the visual signifiers of these shoes and archetypes.

Photography: Kristin Lee Moolman
Styling: Ib Kamara