Nike X Nocta Hot Step
Art Direction
05 –– 2022
Worked directly with Drake and his creative team to create the campaign to launch his first signature Nike shoe on behalf of his Nocta brand. We went to Kingston Jamaica and created a series of images that depicted dancehall stars Popcaan, Skillibeng and the Unruly Crew.
Photographer: Thibaut Grevet
Styilst: Edem Dossou
Creative Agency: Ill Studio
Production Agency: North Six
Nike Team: Dave Frank
Nike Catalyst Marketing: Hami Delami, Gabrielle Bozza, Leo Sandino Taylor
Nike Production: Emily Griffith, Thea Bergeron
Photographer: Thibaut Grevet
Styilst: Edem Dossou
Creative Agency: Ill Studio
Production Agency: North Six
Nike Team: Dave Frank
Nike Catalyst Marketing: Hami Delami, Gabrielle Bozza, Leo Sandino Taylor
Nike Production: Emily Griffith, Thea Bergeron