Nike X Matthew Williams Series 4
Art Direction, Strategy
03—2021
“Performance of Discipline”
To launch the fourth MMW X Nike Collection, we created films and images inspired by the hardcore discipline found in performance art, and training alike.
Photography: Sharna Osborne
Style: Georgia Pendlebury
Featuring: Matthew Williams, Yves Tumor, Issamaya Ffrench
Collaborators: Jake Gascoyne, Gabriel Abascal
To launch the fourth MMW X Nike Collection, we created films and images inspired by the hardcore discipline found in performance art, and training alike.
Photography: Sharna Osborne
Style: Georgia Pendlebury
Featuring: Matthew Williams, Yves Tumor, Issamaya Ffrench
Collaborators: Jake Gascoyne, Gabriel Abascal