Every Stitch Considered
Art Direction, Strategy
10—2020
“Explore the Future of Craft”
Launched Nike’s most premium apparel line by focusing on its hybrid ethos; a mix of old-world craft and modern sport technology. Each season ESC focuses on a female artist that represents this hybrid in their field and create a campaign from their self portraiture.
Photographer: Lea Colombo
Motion Edit: Roberto Colombo
Branding with Actual Source
Collaborators: Jake Gascoyne, Michael Taylor
Launched Nike’s most premium apparel line by focusing on its hybrid ethos; a mix of old-world craft and modern sport technology. Each season ESC focuses on a female artist that represents this hybrid in their field and create a campaign from their self portraiture.
Photographer: Lea Colombo
Motion Edit: Roberto Colombo
Branding with Actual Source
Collaborators: Jake Gascoyne, Michael Taylor