Born in 1990 in Boston and raised on the east coast of the U.S., Jake Gevalt is a creative director, designer and strategist who specializes in brand campaigns, editorial and spacial design.
He currently works for Nike on the Global Catalyst Brand Management team that specializes in collaborations and special projects.
You can contact him at jgevalt@gmail.com.
He currently works for Nike on the Global Catalyst Brand Management team that specializes in collaborations and special projects.
You can contact him at jgevalt@gmail.com.
Nike X Ambush – NiteSport
Creative Direction, Strategy
08—2023
To launch the the Nike X Ambush world cup collection, worked hand and hand with creative director Yoon Ahn to build a fictitious cinematic world that combined football, teen angst and the supernatural.
Director: Aiden Zamiri
Nike Collaborator: Yoon Ahn (Ambush)
Style: Lana Lackey
Featuring: Gabriette Bechtel
Design: Virgile Flores
Nike Collaborators: Jenn Lee, Kimou Meyer, Riley Hoke
Director: Aiden Zamiri
Nike Collaborator: Yoon Ahn (Ambush)
Style: Lana Lackey
Featuring: Gabriette Bechtel
Design: Virgile Flores
Nike Collaborators: Jenn Lee, Kimou Meyer, Riley Hoke
Nike X Nocta Hot Step
Art Direction
05 –– 2022
Worked directly with Drake and his creative team to create the campaign to launch his first signature Nike shoe on behalf of his Nocta brand. We went to Kingston Jamaica and created a series of images that depicted dancehall stars Popcaan, Skillibeng and the Unruly Crew.
Photographer: Thibaut Grevet
Styilst: Edem Dossou
Creative Agency: Ill Studio
Production Agency: North Six
Nike Team: Dave Frank
Nike Catalyst Marketing: Hami Delami, Gabrielle Bozza, Leo Sandino Taylor
Nike Production: Emily Griffith, Thea Bergeron
Photographer: Thibaut Grevet
Styilst: Edem Dossou
Creative Agency: Ill Studio
Production Agency: North Six
Nike Team: Dave Frank
Nike Catalyst Marketing: Hami Delami, Gabrielle Bozza, Leo Sandino Taylor
Nike Production: Emily Griffith, Thea Bergeron
Nike X Ambush Campaign
Creative Direction
08—2023
Product infomercials for Nike X Martine Rose womens world cup launch.
Director: Arthur Williams
Nike Collaborator: Martine Rose
Style / Art Direction: Tamara Rothstein
Creative Studio: Convoy
Featuring: Leah Williamson
Nike Catalyst Brand Marketing: Matt Hannigan, Donal Macrann, Maddison Hahn
Director: Arthur Williams
Nike Collaborator: Martine Rose
Style / Art Direction: Tamara Rothstein
Creative Studio: Convoy
Featuring: Leah Williamson
Nike Catalyst Brand Marketing: Matt Hannigan, Donal Macrann, Maddison Hahn
Nike X Billie Eilish ‘Scrap’ AF1
Creative Direction
2021—01
Creative Direction for Nike X Billie Eillish ‘Scrap’ Air Force 1 shoe launch campaign. Worked directly with Billie Eillish and her creative team to develop a new look and feel for the partnership.
Director: Casper Segersen
DP: Tyler Kolhoff
Nike Collaborator: Billie Eillish
Style: Lana Lackey
Print Design: Actual Source
Art Direction: Riley Hoke
Nike Collaborators: Benoit Giraud, Rodney James, Ngoz Monu
Director: Casper Segersen
DP: Tyler Kolhoff
Nike Collaborator: Billie Eillish
Style: Lana Lackey
Print Design: Actual Source
Art Direction: Riley Hoke
Nike Collaborators: Benoit Giraud, Rodney James, Ngoz Monu